DCDADVISORY

Supporting client work / Creative + digital

Petty Racing
Gen5.

A visual identity system spanning digital and physical applications, with artwork and production guidance.

Consistency is a systems problem, too.

The project boards show primary and compact marks, color standards, and guidance for different production contexts.

Motorsports heritage, rebuilt as a modern system.
Brand Direction — Motorsports heritage, rebuilt as a modern system.
Primary configurations for storytelling and flexibility.
Identity System — Primary configurations for storytelling and flexibility.
Compact layouts for space-restricted applications.
Identity System — Compact layouts for space-restricted applications.
PRG5 marks built for the places full logos struggle.
Small Format — PRG5 marks built for the places full logos struggle.
A controlled palette for consistent reproduction.
Brand Standards — A controlled palette for consistent reproduction.
Guidance designed for the real world.
Production — Guidance designed for the real world.
Organized resources instead of a folder of mystery files.
Handoff — Organized resources instead of a folder of mystery files.

Start with the work

What should work better?

Bring a workflow, a bottleneck, or an idea. We’ll start there.

Start a project
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